Transformative shift comes
NCAA name, image and likeness FAQ: What the rule changes mean for the athletes, schools and more 🏈
The doors to a new era of college sports officially opened Thursday. For the first time, all NCAA athletes are now able to make money from a wide variety of business ventures without losing their eligibility. A mixture of state laws and NCAA rule changes have removed prohibitions that prevented athletes from selling the rights to their names, images and likenesses (NIL). The transformative shift comes after more than a decade of legal, political and public pressure to give athletes access to a bigger piece of the billions of dollars generated by college sports each year.