"network darlings"
The New Orleans Saints are a Ratings Powerhouse in the NFL 🏈
The NFL's small-market teams typically are not favorites of the major networks. The New Orleans Saints are atypical and have become "network darlings" for television ratings over the recent years. Will this trend continue without their legendary quarterback, Drew Brees, in 2021?
New Orleans viewers were third in the U.S. in watching three days of the 2021 NFL Draft. The New Orleans Saints website shared that the Crescent City brought in a "7.7 rating for the three-day draft trailing only the draft's host city, Cleveland (10.9), and Birmingham (8.0)."